deep dive into businesses episode 22 Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/deep-dive-into-businesses-episode-22/ eCommerce Marketing, Business, & Branding Strategies Tue, 25 Jan 2022 09:32:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 deep dive into businesses episode 22 Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/deep-dive-into-businesses-episode-22/ 32 32 194676313 Episode 22: How UNTUCKit Built a $150mil Dollar Business Selling Ordinary Dress Shirts https://deepdiveintobusinesses.com/podcast/episode-22-how-untuckit-built-a-150mil-dollar-business-selling-ordinary-dress-shirts/?utm_source=rss&utm_medium=rss&utm_campaign=episode-22-how-untuckit-built-a-150mil-dollar-business-selling-ordinary-dress-shirts https://deepdiveintobusinesses.com/podcast/episode-22-how-untuckit-built-a-150mil-dollar-business-selling-ordinary-dress-shirts/#respond Thu, 28 Jan 2021 00:00:05 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=600 How UNTUCKit Built a $150mil Dollar Business Selling Ordinary Dress Shirts

In Episode 22, we dissect into UNTUCKit’s business & marketing strategy – UNTUCKit was founded in 2011 by Co-Founder’s Aaron Sanandres & Chris Riccobono. UNTUCKit created a new category that supported an untapped market – which is men that don’t like tucking in dress shirts. In 2017, the company raised $30 million from venture capital […]

The post Episode 22: How UNTUCKit Built a $150mil Dollar Business Selling Ordinary Dress Shirts appeared first on Deep Dive Into Businesses.

]]> How UNTUCKit Built a $150mil Dollar Business Selling Ordinary Dress Shirts

In Episode 22, we dissect into UNTUCKit’s business & marketing strategy – UNTUCKit was founded in 2011 by Co-Founder’s Aaron Sanandres & Chris Riccobono. UNTUCKit created a new category that supported an untapped market – which is men that don’t like tucking in dress shirts. In 2017, the company raised $30 million from venture capital firm Kleiner Perkins which reportedly valued the company at over $200 million. Watch/Listen to this episode so learn about their growth strategies that you can start implementing into your business.

Timestamps:
2:26 Use Amazon or Other Channels To Gain Brand Recognition. UntuckIt sells only a selective amount of shirts on Amazon for brand recognition
4:48 Amazon listing strategy so that you can increase your margins & avoid customer’s from finding a lower price for the same product.
6:19 Don’t waste money on cities that don’t really need your product
8:25 Should You Go Into Retail? UNTUCKit launched a retail store since “try-on’s” is a necessity when it comes to dress shirts.
12:21 How Can Your Brand Be Different From The Competition? Create A New Category That Solves A Problem
15:22 Don’t Spam Your Customer’s. Always remember, give value first then ask.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

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