Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 40, we dissect Ghost Nutrition’s business & marketing strategy – This Company Proved That You Can Introduce A Product Into A Heavily Saturated Market By Focusing On Building Brand Equity. It was started in 2016 by 2 Entrepreneurs, Ryan Hughes & Daniel Laurenco. & they are projected to generate 50 mil in sales by the end of 2021. Listen in to see what we learned about their marketing & business tactics.

Timestamps:
00:47 Who is Ghost Nutrition?
02:35 Why You Should Seek Out Licensing Deals? Ghost Nutrition licenses with multiple brands such as Sour Patch, Chips Ahoy, Nutter Butter, and many more which are brands that people are already familiar with & bring a nostalgic feeling to new customers by reintroducing brands they are familiar with.
4:40 Ghost Created A YouTube & IGTV Series called Building The Brand.
5:35 How You Can Hire An Affordable Video Editor & Creating A Show Without Breaking The Bank
7:00 Be transparent. Ghost is transparent about all its ingredients.
9:30 How Ghost Successfully Builds Hype For Their New Products
10:34 Use Powerful Branding Techniques To Stand Out.
14:28 The Benefits Of Having An App For Your Business
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
REBHORN (My eCommerce/Art Brand)
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari
NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

The post Episode 40: Ghost Nutrition’s Proven Success On Building Brand Equity: 7 Takeaways appeared first on Deep Dive Into Businesses.

In Episode 13, we dissect into Warby Parker’s business & marketing strategy – Warby Parker turned a non-sexy product, into a fashionable product that is valued over a billion dollars. They disrupted a monopolized industry that was dominated by Luxottica (a $28 billion company which owns majority of eye glasses & sunglasses.

Timestamps:

2:20 – Incorporate a Lifestyle Content Strategy. What is the Wearing Warby series & purpose behind it?
5:28 – Use customer service as a marketing tool
8:04 – There Winning Home Try-On Strategy & How You Can Mimic It With A Strong Guarantee Policy
10:58 – Create partnerships with companies, charities and local events
12:49 – Encourage Your Customer’s To Share On Social Media.
14:09 – Create fun, silly, relatable events to gain traffic and brand awareness

The post Episode 13: Behind Warby Parker’s Success: 6 Branding Strategies appeared first on Deep Dive Into Businesses.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 12, we dissect into Mirror’s business & marketing strategy – Their product which resembles a full-length mirror bringing an interactive fitness class right to your home such as yoga, pilates, cardio, strength, and boxing. They were recently acquired by Lululemon for $500 million dollars. Let’s discuss how Brynn Putnam positioned her company to get acquired within 2 years.

Timestamps:

1:20 – The 40% Rule. “Don’t try to be perfect.”
3:39 – Strategic Partnerships
5:00 – Companies Like To Invest In A Brand Before Acquire Them
6:42 –Should You Hire Contractors or Full Time Employees?
8:30 – You Need A Strong Vision That Everyone In Your Company Supports Your Vision
12:27 – Immerse Yourself in Customer Service. All Mirror employees are required to do at least 2 months of customer service for new insight & different perspectives from their employees.
15:27 – Position Yourself as Gender Neutral
17:04 – Incorporate Different Revenue Streams

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

The post Episode 12: How MIRROR Positioned Itself To Get Acquired For $500 million appeared first on Deep Dive Into Businesses.