branding strategies Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/branding-strategies/ eCommerce Marketing, Business, & Branding Strategies Fri, 28 Jan 2022 09:44:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 branding strategies Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/branding-strategies/ 32 32 194676313 Episode 54: Discover Calm’s Billion Dollar Strategy: 7 Takeaways https://deepdiveintobusinesses.com/podcast/episode-54-discover-calms-billion-dollar-strategy-7-takeaways/?utm_source=rss&utm_medium=rss&utm_campaign=episode-54-discover-calms-billion-dollar-strategy-7-takeaways https://deepdiveintobusinesses.com/podcast/episode-54-discover-calms-billion-dollar-strategy-7-takeaways/#respond Wed, 26 Jan 2022 19:32:38 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1485 In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.

The post Episode 54: Discover Calm’s Billion Dollar Strategy: 7 Takeaways appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)


In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.

Time Stamps:

1:17 The Story behind Calm App

5:36 Create a freemium model. CALM put out free sounds — stories on youtube

7:40 Offer multiple payments options

10:34 Use Hashtags As Your Research Tool Pre-Launch

12:19 How Calm Uses Partnerships & Corporate Discounts To Increase Awareness

15:40 How CALM leveraged timing & relevancy to create an ad that elicited an emotional response (Example: CNN Sponsored Ad)

18:05 Why A Strong Vision Is the Secret Ingredient of a Successful Business


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 54: Discover Calm’s Billion Dollar Strategy: 7 Takeaways appeared first on Deep Dive Into Businesses.

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Episode 51: Liquid I.V. Marketing Hacks: Tips On Mitigating The Rise Of Ad Cost https://deepdiveintobusinesses.com/podcast/episode-51-liquid-i-v-marketing-hacks-tips-on-mitigating-the-rise-of-ad-cost/?utm_source=rss&utm_medium=rss&utm_campaign=episode-51-liquid-i-v-marketing-hacks-tips-on-mitigating-the-rise-of-ad-cost https://deepdiveintobusinesses.com/podcast/episode-51-liquid-i-v-marketing-hacks-tips-on-mitigating-the-rise-of-ad-cost/#respond Wed, 26 Jan 2022 18:55:02 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1476

In Episode 51, we dissect Liquid I.V.'s business & marketing strategy -- Liquid I.V. is a thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powder. It was founded in 2012 by Brandin Cohen & acquired by Unilever (UK-Based Consumer Goods Company) in 2020. The brand continuously uses growth hacks & strategic lead capturing methods that we can all learn & take away from. Enjoy the episode!

The post Episode 51: Liquid I.V. Marketing Hacks: Tips On Mitigating The Rise Of Ad Cost appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)


In Episode 51, we dissect Liquid I.V.’s business & marketing strategy — Liquid I.V. is a thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powder. It was founded in 2012 by Brandin Cohen & acquired by Unilever (UK-Based Consumer Goods Company) in 2020. The brand continuously uses growth hacks & strategic lead capturing methods that we can all learn & take away from. Enjoy the episode!

Timestamps:

00:50 Background on Liquid I.V.

3:40 Create a Multi-Step Sign Up Form To Collect Data

6:40 Educate Your Customer Base & Introduce The Problem

9:18 Brandon Found Ways To Growth Hack & Build Hype with Liquid I.V.

11:50 Focus On Your Unique Selling Proposition (USP) To Drive Sales

16:00 Buzz Feed Styled Videos as Reels Strategy

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 51: Liquid I.V. Marketing Hacks: Tips On Mitigating The Rise Of Ad Cost appeared first on Deep Dive Into Businesses.

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Episode 50: Learn From Kim Kardashian: SKIMS 1.6 Billion Dollar Success https://deepdiveintobusinesses.com/podcast/episode-49-scaling-an-ecommerce-business-ikonicks-growth-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=episode-49-scaling-an-ecommerce-business-ikonicks-growth-strategy https://deepdiveintobusinesses.com/podcast/episode-49-scaling-an-ecommerce-business-ikonicks-growth-strategy/#respond Wed, 26 Jan 2022 18:37:36 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1471

In Episode 50, we dissect SKIM’s business & marketing strategy – Skim’s is an inclusive shapewear brand designed for all types of women. The company was founded in 2018 by Kim Kardashian and ever since her launch she has hired top of the line experts to help strengthen her eCommerce brand to where it is now. The company is now valued over 1.6 billion dollars. Regardless of her cult following, her approach to building her eCommerce brand is something we can all learn from especially since she has the finances to hire the right team to help grow her business.

The post Episode 50: Learn From Kim Kardashian: SKIMS 1.6 Billion Dollar Success appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

Episode 50, we dissect SKIM’s business & marketing strategy – Skim’s is an inclusive shapewear brand designed for all types of women. The company was founded in 2018 by Kim Kardashian and ever since her launch she has hired top of the line experts to help strengthen her eCommerce brand to where it is now. The company is now valued over 1.6 billion dollars. Regardless of her cult following, her approach to building her eCommerce brand is something we can all learn from especially since she has the finances to hire the right team to help grow her business.

Timestamps:

4:19 SKIMS works with tons of Micro-influencers to build up their brand and UGC Library. The Influencer platform they use is called GRIN.

6:50 Showcase what you’re doing behind the scenes as you’re building up your brand.

9:40 Drive Demand By Being Limited. Both Kardashian (/Jenner) sisters used the power of scarcity to drive demand for their brands.

10:54 Include Add-On Products to increase Average Order Value.

15:33 Implement MMS into your SMS Strategy (Send Images/Giphys when you’re sending our SMS Campaigns).

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 50: Learn From Kim Kardashian: SKIMS 1.6 Billion Dollar Success appeared first on Deep Dive Into Businesses.

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Episode 46: How To Promote A Boring Product Successfully: Liquid Death’s Strategy Revealed https://deepdiveintobusinesses.com/podcast/episode-46-how-to-promote-a-boring-product-successfully-liquid-deaths-strategy-revealed/?utm_source=rss&utm_medium=rss&utm_campaign=episode-46-how-to-promote-a-boring-product-successfully-liquid-deaths-strategy-revealed https://deepdiveintobusinesses.com/podcast/episode-46-how-to-promote-a-boring-product-successfully-liquid-deaths-strategy-revealed/#respond Wed, 26 Jan 2022 16:32:00 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1453

In Episode 46, we dissect Liquid Death’s business & marketing strategy – They took a boring ass product, water, and made it freaking awesome all through staying focused on a specific market and going heavy on their branding—completely opposite of aspirational health and wellness brands. With over 145,000 Customers & over $34million dollars raised to date, we dove into some of Liquid Death’s best tactics & principles that helped them succeed.

The post Episode 46: How To Promote A Boring Product Successfully: Liquid Death’s Strategy Revealed appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)


In Episode 46, we dissect Liquid Death’s business & marketing strategy – They took a boring-ass product, water, and made it freaking awesome all through staying focused on a specific market and going heavy on their branding—completely opposite of aspirational health and wellness brands. With over 145,000 Customers & over $34million dollars raised to date, we dove into some of Liquid Death’s best tactics & principles that helped them succeed.

Timestamp:
4:15
Give boring products or services awesome branding. Liquid Death is basically just water, but their branding is phenomenal. They use images and copies that are very uncommon and make them stand out.

7:28 TikTok or Instagram Reel Styled Videos Are Working. Liquid Death creates videos on these platforms and repurposes them for ad delivery.

8:55 Focus On Sustainability & Differentiate Yourself.

11:00 Using Your Customers Negative Commentary To Your Advantage

12:48 Stir the pot by being controversial.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 46: How To Promote A Boring Product Successfully: Liquid Death’s Strategy Revealed appeared first on Deep Dive Into Businesses.

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Episode 45: Oh Polly Marketing Secrets: How To Start A Fast Fashion D2C Brand Today https://deepdiveintobusinesses.com/podcast/episode-45-oh-polly-marketing-secrets-how-to-start-a-fast-fashion-d2c-brand-today/?utm_source=rss&utm_medium=rss&utm_campaign=episode-45-oh-polly-marketing-secrets-how-to-start-a-fast-fashion-d2c-brand-today https://deepdiveintobusinesses.com/podcast/episode-45-oh-polly-marketing-secrets-how-to-start-a-fast-fashion-d2c-brand-today/#respond Wed, 26 Jan 2022 16:20:24 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1446

In Episode 45, we dissect Oh Polly’s business & marketing strategy – Oh Polly is a popular UK Based womenswear label that was launched in 2013 by Claire Henderson. Within 12 months after launch, they generated ~£2m in sales. E-Commerce Fashion Tycoons like Oh Polly, Fashion Nova, & Pretty Little Thing have really disrupted the fashion industry within the last few years and their marketing strategies are something we should all take note of. They all understand the importance of social media marketing and all of their strategies apply to almost every eCommerce business.

The post Episode 45: Oh Polly Marketing Secrets: How To Start A Fast Fashion D2C Brand Today appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)
In Episode 45, we dissect Oh Polly’s business & marketing strategy – Oh Polly is a popular UK Based womenswear label that was launched in 2013 by Claire Henderson. Within 12 months after launch, they generated ~£2m in sales. E-Commerce Fashion Tycoons like Oh Polly, Fashion Nova, & Pretty Little Thing have really disrupted the fashion industry within the last few years and their marketing strategies are something we should all take note of. They all understand the importance of social media marketing and all of their strategies apply to almost every eCommerce business.

Timestamp:

3:17 Segmenting your largest collections into new Instagram handles. Oh Polly has numerous Instagram handles. Their main IG Handle is @OHPolly but they also created @OHPollySwim which is now @NEENASWIM, @ohpollyhelp, @shoesbyohpolly & @boandtee.

7:10 Offer student discounts.

9:42 Retarget Your Customers Using FB Ads To Join Your Loyalty Program

12:00 Incentivize All Employees through profit sharing.

14:40 Utilize the power of influencers. These are the foundations in which Oh Polly, Pretty Little Thing, Fashion Nova, and more have built their social marketing strategies around

16:20 Stay relevant with new releases that are tied to changing seasons or major events.

17:59 Post multiple giveaways a day.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 45: Oh Polly Marketing Secrets: How To Start A Fast Fashion D2C Brand Today appeared first on Deep Dive Into Businesses.

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Episode 44: 4 Great Examples of eCommerce Brands with Strong Cart Pages https://deepdiveintobusinesses.com/podcast/episode-44-4-great-examples-of-ecommerce-brands-with-strong-cart-pages/?utm_source=rss&utm_medium=rss&utm_campaign=episode-44-4-great-examples-of-ecommerce-brands-with-strong-cart-pages https://deepdiveintobusinesses.com/podcast/episode-44-4-great-examples-of-ecommerce-brands-with-strong-cart-pages/#respond Wed, 26 Jan 2022 16:09:34 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1443

Episode 44, we discuss some of our favorite shopping cart pages that we seen thus far & what we like about them.

The post Episode 44: 4 Great Examples of eCommerce Brands with Strong Cart Pages appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In Episode 44, we discuss some of our favorite shopping cart pages that we seen thus far & what we like about them.

Timestamp:

00:55 What’s a Sliding Cart?

1:55 First Favorite eCommerce Cart Page we like is by Bite Toothpaste.

3:58 Matt tells us 2 Favorite Cart Pages in his second point which are Drunk Elephant & Amazon.

6:44 Third Favorite eCommerce Cart Page we like is by Frank Body.

9:45 Fourth Favorite eCommerce Cart Page we like is by Sugar & Kush. Matt discusses an ideal way to collect customer information & payment so that you don’t lose the customer.

14:16 Cart Page Check-List

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 44: 4 Great Examples of eCommerce Brands with Strong Cart Pages appeared first on Deep Dive Into Businesses.

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Episode 43: How Manscaped Built A Strong Brand Affinity: 7 Business Strategies https://deepdiveintobusinesses.com/podcast/episode-43-how-manscaped-built-a-strong-brand-affinity-7-business-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=episode-43-how-manscaped-built-a-strong-brand-affinity-7-business-strategies https://deepdiveintobusinesses.com/podcast/episode-43-how-manscaped-built-a-strong-brand-affinity-7-business-strategies/#respond Wed, 26 Jan 2022 16:03:02 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1440

In Episode 43, we dissect Manscaped business & marketing strategy – The company was founded in 2017 by Paul Tran & is a brand dedicated to men’s below-the-waist grooming and hygiene. They built a strong brand affinity through their marketing efforts. By implementing humour into their marketing strategy, they made it more conversational for men to discuss topics that they didn’t feel comfortable talking about before. With over 2 million men using their products, this company is worth studying & referencing when you’re thinking about your next business move.

The post Episode 43: How Manscaped Built A Strong Brand Affinity: 7 Business Strategies appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In Episode 43, we dissect Manscaped business & marketing strategy – The company was founded in 2017 by Paul Tran & is a brand dedicated to men’s below-the-waist grooming and hygiene. They built a strong brand affinity through their marketing efforts. By implementing humour into their marketing strategy, they made it more conversational for men to discuss topics that they didn’t feel comfortable talking about before. With over 2 million men using their products, this company is worth studying & referencing when you’re thinking about your next business move.

Timestamps:

00:53 Manscaped Background & How It Started

2:40 Exploring Other Ad Placements Outside The Digital World. Learn How Manscaped Diversified Their Ad Placements Outside Social Media

5:40 Use Humor To Market Taboo or Traditionally Boring Products. In the early stages of Manscaped, they were using serious messaging to get their products out there & realized it wasn’t hitting the consumer effectively.

6:20 How Manscaped Hilarious Santa Video Changed Their Marketing Mindset

8:13 Other brands that have used a humor approach to their marketing strategy

9:36 Why A Digital Agency Can Be At Your Disadvantage

13:49 Change Up Your Ad Copy That Speaks To Your Customer At The Present Moment. Manscaped speaks to their customer at the very present by understanding current situations that the customer may be facing during the relevant hot Summer season & how their product can help solve it.

15:30 If you’re going to raise money, then bring on sweetie pie investors.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 43: How Manscaped Built A Strong Brand Affinity: 7 Business Strategies appeared first on Deep Dive Into Businesses.

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Episode 42: TRUFF Hot Sauce Viral Success: 6 Direct-To-Consumer Tactics You Can Learn https://deepdiveintobusinesses.com/podcast/episode-42-truff-hot-sauce-viral-success-6-direct-to-consumer-tactics-you-can-learn/?utm_source=rss&utm_medium=rss&utm_campaign=episode-42-truff-hot-sauce-viral-success-6-direct-to-consumer-tactics-you-can-learn https://deepdiveintobusinesses.com/podcast/episode-42-truff-hot-sauce-viral-success-6-direct-to-consumer-tactics-you-can-learn/#respond Tue, 25 Jan 2022 18:17:29 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1406

In Episode 42, we dissect TRUFF’s business & marketing strategy –Nick Guillen and Nick Ajluni founded TRUFF in 2017 & wanted to create a Direct-To-Consumer luxury hot sauce brand. When they started, there weren’t any other prominent D2C Hot Sauce brands. Majority of the big sauces were B2B, hence they went through large retailers in order to get distributed. These guys wanted to create a full on brand, which they did. In 2020, they generated over 20 mil in revenue. We took a deep dive into some of their strategies that you can take away.

The post Episode 42: TRUFF Hot Sauce Viral Success: 6 Direct-To-Consumer Tactics You Can Learn appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In Episode 42, we dissect TRUFF’s business & marketing strategy –Nick Guillen and Nick Ajluni founded TRUFF in 2017 & wanted to create a Direct-To-Consumer luxury hot sauce brand. When they started, there weren’t any other prominent D2C Hot Sauce brands. Majority of the big sauces were B2B, hence they went through large retailers in order to get distributed. These guys wanted to create a full on brand, which they did. In 2020, they generated over 20 mil in revenue. We took a deep dive into some of their strategies that you can take away.

Timestamps:

00:45 Brief Summary on how TRUFF got started

2:30 TRUFF Review & Sampling

3:57 Running Contests to Grow Your Engagement. Truff launched a challenging contest on TikTok that got users to create content using TRUFF. The winner would win up to $10,000.

5:45 Why TikTok is better for new brands or creators to branch out vs existing creators or brands with large followings that have better leverage on Instagram

7:06 Over-polished content can work against you.

8:25 Build & Leverage Direct Relationship with your customers. This is one of Truff’s biggest advantages. Building a strong D2C brand vs going through retail first is how your brand can stand out today.

9:04 What Consumers Want from Brands In Today’s Market

11:16 Create Real Reaction Videos

12:51 Leverage Amazon For Exposure & look at it as your retailer, not your competitor.

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ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

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Episode 41: Goli Nutrition’s Growth Secret: Create The Best Brand Ambassador Program & It Will Do The Marketing For You https://deepdiveintobusinesses.com/podcast/episode-41-goli-nutritions-growth-secret-create-the-best-brand-ambassador-program-it-will-do-the-marketing-for-you/?utm_source=rss&utm_medium=rss&utm_campaign=episode-41-goli-nutritions-growth-secret-create-the-best-brand-ambassador-program-it-will-do-the-marketing-for-you https://deepdiveintobusinesses.com/podcast/episode-41-goli-nutritions-growth-secret-create-the-best-brand-ambassador-program-it-will-do-the-marketing-for-you/#respond Tue, 25 Jan 2022 17:14:54 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1388

Episode 41, we dissect Goli Nutrition’s business & marketing strategy – Goli, was founded in late 2019 by Michael Bitensky & within a year this business generated over $30mil in sales with just 1 product. If you think this guy created some crazy expensive website/platform, think again. While we were diving in, we were even shocked at how basic the brand’s website was (as of 7/16/2021). However, due to the product's ability to solve a problem (avoiding the awful taste of Apple Cider Vinegar) but still reaping the benefits w/ their product + their marketing they were able to excel early on. Listen in to learn Goli's marketing & business efforts to dominate its market.

The post Episode 41: Goli Nutrition’s Growth Secret: Create The Best Brand Ambassador Program & It Will Do The Marketing For You appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In Episode 41, we dissect Goli Nutrition’s business & marketing strategy – Goli, was founded in late 2019 by Michael Bitensky & within a year this business generated over $30mil in sales with just 1 product. If you think this guy created some crazy expensive website/platform, think again. While we were diving in, we were even shocked at how basic the brand’s website was (as of 7/16/2021). However, due to the product’s ability to solve a problem (avoiding the awful taste of Apple Cider Vinegar) but still reaping the benefits w/ their product + their marketing they were able to excel early on. Listen in to learn Goli’s marketing & business efforts to dominate its market.

The post Episode 41: Goli Nutrition’s Growth Secret: Create The Best Brand Ambassador Program & It Will Do The Marketing For You appeared first on Deep Dive Into Businesses.

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Episode 39: How To Go Viral With Your eCommerce Brand: 6 Growth Tactics By Bite Toothpaste https://deepdiveintobusinesses.com/podcast/how-to-go-viral-with-your-ecommerce-brand-6-growth-tactics-by-bite-toothpaste/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-go-viral-with-your-ecommerce-brand-6-growth-tactics-by-bite-toothpaste https://deepdiveintobusinesses.com/podcast/how-to-go-viral-with-your-ecommerce-brand-6-growth-tactics-by-bite-toothpaste/#respond Wed, 23 Jun 2021 13:00:00 +0000 https://deepdiveintobusinesses.com/podcast/how-to-go-viral-with-your-ecommerce-brand-6-growth-tactics-by-bite-toothpaste/

In Episode 39, we dissect Bite Toothpaste’s business & marketing strategy – This company launched in 2018 by Lindsay McCormick with just $6,000 in capital. After developing her product (in her living room), media publications reached out to her to create a video using some of her videos & narrating the product’s storyline. This video reached millions of people and dramatically helped increase her sales. We outline some of Bite’s marketing strategies that you can takeaway for your business

The post Episode 39: How To Go Viral With Your eCommerce Brand: 6 Growth Tactics By Bite Toothpaste appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 39, we dissect Bite Toothpaste’s business & marketing strategy – This company launched in 2018 by Lindsay McCormick with just $6,000 in capital. After developing her product (in her living room), media publications reached out to her to create a video using some of her videos & narrating the product’s storyline. This video reached millions of people and dramatically helped increase her sales. We outline some of Bite’s marketing strategies that you can take away for your business.

Timestamps:

1:00 – Brief Overview On Who Ikonick Is

3:43 – Customize Your Email Sign Up Forms – Pop Ups To Increase Lead Capturing

5:15 – Explore Apps like Spin-The-Wheel to see if it helps increase your Email Signups – Lead Capturing

6:29 – Create A Series That Share Stories About Other Creators Your Brand Works With

7:53 Expand Your Footprint With Licensing Deals

10:49 – Customize Web Experience

12:55 – Start Thinking NFT’s. How Ikonick Took Some Of Their Art & Made Them Into An NFT

15:12 – Building A Community For Your NFT Project

16:53 – Show Your Product In Real Life Scenarios

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT SEAN AZARI:

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵
https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

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