best influencer marketing campaigns Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/best-influencer-marketing-campaigns/ eCommerce Marketing, Business, & Branding Strategies Fri, 28 Jan 2022 09:33:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 best influencer marketing campaigns Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/best-influencer-marketing-campaigns/ 32 32 194676313 Episode 50: Learn From Kim Kardashian: SKIMS 1.6 Billion Dollar Success https://deepdiveintobusinesses.com/podcast/episode-49-scaling-an-ecommerce-business-ikonicks-growth-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=episode-49-scaling-an-ecommerce-business-ikonicks-growth-strategy https://deepdiveintobusinesses.com/podcast/episode-49-scaling-an-ecommerce-business-ikonicks-growth-strategy/#respond Wed, 26 Jan 2022 18:37:36 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1471

In Episode 50, we dissect SKIM’s business & marketing strategy – Skim’s is an inclusive shapewear brand designed for all types of women. The company was founded in 2018 by Kim Kardashian and ever since her launch she has hired top of the line experts to help strengthen her eCommerce brand to where it is now. The company is now valued over 1.6 billion dollars. Regardless of her cult following, her approach to building her eCommerce brand is something we can all learn from especially since she has the finances to hire the right team to help grow her business.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

Episode 50, we dissect SKIM’s business & marketing strategy – Skim’s is an inclusive shapewear brand designed for all types of women. The company was founded in 2018 by Kim Kardashian and ever since her launch she has hired top of the line experts to help strengthen her eCommerce brand to where it is now. The company is now valued over 1.6 billion dollars. Regardless of her cult following, her approach to building her eCommerce brand is something we can all learn from especially since she has the finances to hire the right team to help grow her business.

Timestamps:

4:19 SKIMS works with tons of Micro-influencers to build up their brand and UGC Library. The Influencer platform they use is called GRIN.

6:50 Showcase what you’re doing behind the scenes as you’re building up your brand.

9:40 Drive Demand By Being Limited. Both Kardashian (/Jenner) sisters used the power of scarcity to drive demand for their brands.

10:54 Include Add-On Products to increase Average Order Value.

15:33 Implement MMS into your SMS Strategy (Send Images/Giphys when you’re sending our SMS Campaigns).

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

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]]> https://deepdiveintobusinesses.com/podcast/episode-49-scaling-an-ecommerce-business-ikonicks-growth-strategy/feed/ 0 1471 Episode 17: How Ruggable Became A Content Marketing Machine https://deepdiveintobusinesses.com/podcast/how-ruggable-became-a-content-marketing-machine/?utm_source=rss&utm_medium=rss&utm_campaign=how-ruggable-became-a-content-marketing-machine https://deepdiveintobusinesses.com/podcast/how-ruggable-became-a-content-marketing-machine/#respond Wed, 16 Sep 2020 18:26:26 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=398 How Ruggable Became A Content Marketing Machine

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 17, we dissect Ruggable’s business & marketing strategy – Ruggable is a home décor brand known for their “Stain Resistant, Washable Area Rugs” with a strong […]

The post Episode 17: How Ruggable Became A Content Marketing Machine appeared first on Deep Dive Into Businesses.

]]> How Ruggable Became A Content Marketing Machine

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 17, we dissect Ruggable’s business & marketing strategy – Ruggable is a home décor brand known for their “Stain Resistant, Washable Area Rugs” with a strong direct-to-consumer model. They disrupted a 15 billion dollar industry within the US by taking a traditional product & leveraging an omnichannel marketing strategy to push their patented product into the mass market. Ruggable isn’t just an average “home décor/rug” company, they are a media company. Every business can take a page out of its marketing strategy.

Timestamps:

1:00 – Ruggable’s background
3:33 – How Ruggable’s Pinterest Strategy looks like and how you can replicate it for your business
6:45 – Repurposing Content Strategically
8:08 – Align your products with professionals within your industry.
10:04 – Use Strong Thumbnails/Cover Photos When Running Videos As Your Ad Creatives
11:42 – When Creating A Company Name Or Slogan Take Into Consideration SEO Strategy
13:48 – Leverage Facebook Brand Manager When Working With Content Creators and Influencers
17:04 – Have A Strong Email Marketing Flow

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

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