away case study Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/away-case-study/ eCommerce Marketing, Business, & Branding Strategies Mon, 24 Jan 2022 23:06:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 away case study Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/away-case-study/ 32 32 194676313 How Away Increased It’s Brand Value By Becoming A Media Company https://deepdiveintobusinesses.com/ecommerce-growth-marketing-strategies/how-away-increased-its-brand-value-by-becoming-a-media-company/?utm_source=rss&utm_medium=rss&utm_campaign=how-away-increased-its-brand-value-by-becoming-a-media-company Wed, 23 Jun 2021 21:46:59 +0000 https://deepdiveintobusinesses.com/?p=663

What does their blog entail & how does it help their marketing strategy? Here, centers around creating aspirational and engaging content that focuses on the wider travel experience (and a particular lifestyle) rather than a product. They create travel guides, product recommendations, personal travel stories that peak their audiences interest — which are travelers. By […]

The post How Away Increased It’s Brand Value By Becoming A Media Company appeared first on Deep Dive Into Businesses.

]]>

Away, a Direct-To-Consumer brand that was founded in 2016 created more than just a luggage company.  They built a media empire.

One of their marketing tactics that helped them disrupt a 32 billion dollar industry was by creating a standalone blog called Here.

In Deep Dive Into Businesses Podcast Episode 33, I explained how this strategy helped Away position themselves as a travel company rather than just a luggage company.

What does their blog entail & how does it help their marketing strategy?

Here, centers around creating aspirational and engaging content that focuses on the wider travel experience (and a particular lifestyle) rather than a product. They create travel guides, product recommendations, personal travel stories that peak their audiences interest — which are travelers.

By creating a standalone publication, Away now has:

  1. Created A Strategy To Boost Their Brand Awareness By Providing Value To Their Customer Persona. Away provides information that would be helpful for their audience without having them to buy a product. Indirectly this helps Away build up a stronger following & helps with their SEO. For example, if someone is looking for things to do & see in Cartagena, Columbia then they can find that material in one of their articles. Most likely the person that’s reading that article is planning to travel to Cartagena at some point which means they may need some of Away’s products (E.g. their affordable & minimalistic luggage) before heading off
  2.  Increased The Value Of Their Business. If Away decided to sell their company tomorrow, their value would be much higher since they also own a publication. In February of 2021, we saw that HubSpot acquired media startup The Hustle (an online media company) since they had a strong audience that read their newsletters & had a significant amount of traffic. Their audience aligned with HubSpot which made it appealing for them to acquire. 

The post How Away Increased It’s Brand Value By Becoming A Media Company appeared first on Deep Dive Into Businesses.

]]> 663 Episode 33: What You Can Learn About Away’s Marketing & Business Strategy: 6 Disrupting Tactics https://deepdiveintobusinesses.com/podcast/what-you-can-learn-about-aways-marketing-business-strategy-6-disrupting-tactics/?utm_source=rss&utm_medium=rss&utm_campaign=what-you-can-learn-about-aways-marketing-business-strategy-6-disrupting-tactics https://deepdiveintobusinesses.com/podcast/what-you-can-learn-about-aways-marketing-business-strategy-6-disrupting-tactics/#respond Sat, 20 Mar 2021 13:30:00 +0000 https://deepdiveintobusinesses.com/podcast/what-you-can-learn-about-aways-marketing-business-strategy-6-disrupting-tactics/

In Episode 33, we dissect Away’s business & marketing strategy – Launched in 2016 by 2 Co-Founders Steph Korey & Jen Rubio. Within its first year of operations, Away had generated over $12 million in sales & disrupted a 32 billion dollar luggage industry. As of August 2018, Away has sold over 500,000 suitcases and accessories, generating a massive $125 million in revenue in less than three years. Lets dive into some of their tactics.

The post Episode 33: What You Can Learn About Away’s Marketing & Business Strategy: 6 Disrupting Tactics appeared first on Deep Dive Into Businesses.

]]>

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. 

In Episode 33, we dissect Away’s business & marketing strategy – Launched in 2016 by 2 Co-Founders Steph Korey & Jen Rubio. Within its first year of operations, Away had generated over $12 million in sales & disrupted a 32 billion dollar luggage industry. As of August 2018, Away has sold over 500,000 suitcases and accessories, generating a massive $125 million in revenue in less than three years. Lets dive into some of their tactics.

Timestamps:
1:00 Background on Away Luggage
5:05 Create a standalone blog. Away created a standalone blog that centers around creating aspirational and engaging content that focuses on the wider travel experience (and a particular lifestyle) rather than a product. This idea eventually evolved into Here, which is not only their blog, but also their quarterly print magazine
7:02 What to look for when you’re thinkign about your next product / idea. Away noticed that the luggage industry has been stale & being sold the same way as it has been for decades. There wasn’t a D2C brand that solved all of a traveler’s need.
9:58 Personalization is key!
11:52 Reverse engineer how your customer thinks.
14:37 Use Instagram Stories to narrate a story around your product.
18:07 Identify overlap in your supply chain

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵
https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

The post Episode 33: What You Can Learn About Away’s Marketing & Business Strategy: 6 Disrupting Tactics appeared first on Deep Dive Into Businesses.

]]> https://deepdiveintobusinesses.com/podcast/what-you-can-learn-about-aways-marketing-business-strategy-6-disrupting-tactics/feed/ 0 799