Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In Episode 42, we dissect TRUFF’s business & marketing strategy –Nick Guillen and Nick Ajluni founded TRUFF in 2017 & wanted to create a Direct-To-Consumer luxury hot sauce brand. When they started, there weren’t any other prominent D2C Hot Sauce brands. Majority of the big sauces were B2B, hence they went through large retailers in order to get distributed. These guys wanted to create a full on brand, which they did. In 2020, they generated over 20 mil in revenue. We took a deep dive into some of their strategies that you can take away.

Timestamps:

00:45 Brief Summary on how TRUFF got started

2:30 TRUFF Review & Sampling

3:57 Running Contests to Grow Your Engagement. Truff launched a challenging contest on TikTok that got users to create content using TRUFF. The winner would win up to $10,000.

5:45 Why TikTok is better for new brands or creators to branch out vs existing creators or brands with large followings that have better leverage on Instagram

7:06 Over-polished content can work against you.

8:25 Build & Leverage Direct Relationship with your customers. This is one of Truff’s biggest advantages. Building a strong D2C brand vs going through retail first is how your brand can stand out today.

9:04 What Consumers Want from Brands In Today’s Market

11:16 Create Real Reaction Videos

12:51 Leverage Amazon For Exposure & look at it as your retailer, not your competitor.

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ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)

https://breakthrough.social

REBHORN (My eCommerce/Art Brand)

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 42: TRUFF Hot Sauce Viral Success: 6 Direct-To-Consumer Tactics You Can Learn appeared first on Deep Dive Into Businesses.

In Episode 22, we dissect into UNTUCKit’s business & marketing strategy – UNTUCKit was founded in 2011 by Co-Founder’s Aaron Sanandres & Chris Riccobono. UNTUCKit created a new category that supported an untapped market – which is men that don’t like tucking in dress shirts. In 2017, the company raised $30 million from venture capital firm Kleiner Perkins which reportedly valued the company at over $200 million. Watch/Listen to this episode so learn about their growth strategies that you can start implementing into your business.

Timestamps:
2:26 Use Amazon or Other Channels To Gain Brand Recognition. UntuckIt sells only a selective amount of shirts on Amazon for brand recognition
4:48 Amazon listing strategy so that you can increase your margins & avoid customer’s from finding a lower price for the same product.
6:19 Don’t waste money on cities that don’t really need your product
8:25 Should You Go Into Retail? UNTUCKit launched a retail store since “try-on’s” is a necessity when it comes to dress shirts.
12:21 How Can Your Brand Be Different From The Competition? Create A New Category That Solves A Problem
15:22 Don’t Spam Your Customer’s. Always remember, give value first then ask.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

The post Episode 22: How UNTUCKit Built a $150mil Dollar Business Selling Ordinary Dress Shirts appeared first on Deep Dive Into Businesses.