Deep Dive Into Businesses Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/series/deep-dive-into-businesses/ eCommerce Marketing, Business, & Branding Strategies Thu, 25 Aug 2022 17:09:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 Deep Dive Into Businesses Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/series/deep-dive-into-businesses/ 32 32 194676313 Episode 61: PopSockets: Marketing Secret Sauce That Led Them To $1 Billion in Sales https://deepdiveintobusinesses.com/podcast/episode-61-popsockets-marketing-secret-sauce-that-led-them-to-1-billion-in-sales%ef%bf%bc/?utm_source=rss&utm_medium=rss&utm_campaign=episode-61-popsockets-marketing-secret-sauce-that-led-them-to-1-billion-in-sales%25ef%25bf%25bc https://deepdiveintobusinesses.com/podcast/episode-61-popsockets-marketing-secret-sauce-that-led-them-to-1-billion-in-sales%ef%bf%bc/#respond Thu, 25 Aug 2022 16:20:47 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1625

eadphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode.

The post Episode 61: PopSockets: Marketing Secret Sauce That Led Them To $1 Billion in Sales appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

PopSocket was started in 2012 by a college professor that initially wanted a way to wrap his headphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode.

Timestamps:


00:45
How The Founder Started The Company & Raised Money w/ a Kickstarter Campaign

4:16 How PopSocket Piggy Backed On Another Business To Invent A New Product.

6:12 Q&A Tactic w Influencers & Using That As A Series To Tell A Story

8:50 Identify Your Proof of Concept

9:12 How PopSocket Dominates with their Personalization Features & Why That Is Important In Today’s World

10:05 Other eCommerce Brands That We Seen Implement Personalization Features

11:31 The Power of Word Of Mouth Marketing

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵ https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

Interested In Being Part of Rebhorn’s Upcoming NFT Project?

Join our discord:

https://discord.gg/DbPwbUuVeP

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS?

Shoot me an email: Sean@Breakthrough.Social #DeepDiveIntoBusinesses#BlackRifleCoffee#eCommerceStrategy

The post Episode 61: PopSockets: Marketing Secret Sauce That Led Them To $1 Billion in Sales appeared first on Deep Dive Into Businesses.

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Episode 59: Sleazy eCommerce Growth Hacks That Work: Blissy’s Secrets https://deepdiveintobusinesses.com/podcast/episode-59-sleazy-ecommerce-growth-hacks-that-work-blissys-secrets/?utm_source=rss&utm_medium=rss&utm_campaign=episode-59-sleazy-ecommerce-growth-hacks-that-work-blissys-secrets https://deepdiveintobusinesses.com/podcast/episode-59-sleazy-ecommerce-growth-hacks-that-work-blissys-secrets/#respond Fri, 24 Jun 2022 18:54:54 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1608

In episode 59, we dive into the strategy behind Blissy’s eCommerce growth hacks---the taboo stuff that actually work.

The post Episode 59: Sleazy eCommerce Growth Hacks That Work: Blissy’s Secrets appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In episode 59, we dive into the strategy behind Blissy’s eCommerce growth hacks—the taboo stuff that actually work.

Timestamps:

00:38 Blissy’s Brand

2:15 Finding An Uncompetitive Market

4:00 Using Publications To Create Credibility Around Your Brand

5:50 How To Get Free PR

9:08 How Blissy Added A New Product Line To Increase Their Bottom Line

11:25 A Deceptive Tactic Done By Blissy That Works – Create Your Own PR

13:40 When A Platform Launches A New Feature, Take Advantage

15:14 Schedule Your Instagram Live In Advance & Incentive Your Followers in Joining

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵ https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

Interested In Being Part of Rebhorn’s Upcoming NFT Project?

Join our discord:

https://discord.gg/DbPwbUuVeP

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS?

Shoot me an email: Sean@Breakthrough.Social #DeepDiveIntoBusinesses#BlackRifleCoffee#eCommerceStrategy

The post Episode 59: Sleazy eCommerce Growth Hacks That Work: Blissy’s Secrets appeared first on Deep Dive Into Businesses.

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Episode 58: Grow Your Supplement Brand in 2022: Seed’s Top Marketing Strategies https://deepdiveintobusinesses.com/podcast/episode-58-grow-your-supplement-brand-in-2022-seeds-top-marketing-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=episode-58-grow-your-supplement-brand-in-2022-seeds-top-marketing-strategies https://deepdiveintobusinesses.com/podcast/episode-58-grow-your-supplement-brand-in-2022-seeds-top-marketing-strategies/#respond Sun, 17 Apr 2022 09:32:15 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1598

In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.

The post Episode 58: Grow Your Supplement Brand in 2022: Seed’s Top Marketing Strategies appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In episode 58, we dive into the strategy behind Seed’s business success within the probiotic market.

Timestamps:

2:55 Try to break down your content strategy into building blocks. For example, SEED breaks down its ingredients into content pillars to help educate the consumer on what the product does.

4:50 How to Get People To Buy Your Subscription Program 7:34 Your Design Should Align with Your Brands Mission & Story. SEED has a very minimalistic, clean design that aligns with its brand’s mission. Their marketing content reads like a full-fledged course on biology.

9:59 Create an accountable influencer program that educates.

14:04 SEED uses Proof through Science & Research to strengthen their brand position & product values. 15:33 Showing Proof of How Your Product Works Is Essential

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵ https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

Interested In Being Part of Rebhorn’s Upcoming NFT Project?

Join our discord:

https://discord.gg/DbPwbUuVeP

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS?

Shoot me an email: Sean@Breakthrough.Social #DeepDiveIntoBusinesses#BlackRifleCoffee#eCommerceStrategy

The post Episode 58: Grow Your Supplement Brand in 2022: Seed’s Top Marketing Strategies appeared first on Deep Dive Into Businesses.

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Episode 56: Every Entrepreneur Can Learn From S’well’s Success: 6 Takeaways https://deepdiveintobusinesses.com/podcast/episode-56-every-entrepreneur-can-learn-from-swells-success-6-takeaways/?utm_source=rss&utm_medium=rss&utm_campaign=episode-56-every-entrepreneur-can-learn-from-swells-success-6-takeaways https://deepdiveintobusinesses.com/podcast/episode-56-every-entrepreneur-can-learn-from-swells-success-6-takeaways/#respond Tue, 22 Feb 2022 16:51:33 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1562

In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.

The post Episode 56: Every Entrepreneur Can Learn From S’well’s Success: 6 Takeaways appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In Episode 56 we dissect S’well’s business & marketing strategy – Founded in 2010 with a $30,000 initial investment, Sarah Kauss has now built a 9 figure business (Where revenues are projected to be at around 200mil). See how she made a “low-cost” product look expensive & created a cult brand through her business & marketing efforts.

Timestamps:

00:46 Background on S’well & How it started

4:44 Does Your Overall Look Meet Your Price Point “Dress For The Job You Want” 6:06 Offer A Smooth Checkout Process

8:40 Customers Want Customization

10:03 Increase Your Revenue Stream By Providing Corporate Packages & Customization

13:45 The Power Of Journaling Your Progress

18:27 Hire For What You Believe You Will Need vs What You Currently Have


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 56: Every Entrepreneur Can Learn From S’well’s Success: 6 Takeaways appeared first on Deep Dive Into Businesses.

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Episode 55: DUDE Wipes: How Sitting On The Toilet Originated A $50 Million Dollar Business https://deepdiveintobusinesses.com/podcast/episode-55-dude-wipes-how-sitting-on-the-toilet-originated-a-50-million-dollar-business/?utm_source=rss&utm_medium=rss&utm_campaign=episode-55-dude-wipes-how-sitting-on-the-toilet-originated-a-50-million-dollar-business https://deepdiveintobusinesses.com/podcast/episode-55-dude-wipes-how-sitting-on-the-toilet-originated-a-50-million-dollar-business/#comments Tue, 22 Feb 2022 16:37:09 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1559

In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.

The post Episode 55: DUDE Wipes: How Sitting On The Toilet Originated A $50 Million Dollar Business appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)


In Episode 55 we dissect DUDE Wipes business & marketing strategy – Founded in 2011 by 4 guys that started the company in a small apartment in Chicago. Their main initial product, Flushable Wipes, built up their reputation wasn’t something innovative. Essentially it was baby wipes repurposed into a whole new brand.

Within a few years of successful growth, they landed on Shark Tank in 2015 where Mark Cuban invested 300k in exchange for 25% equity. In 2022, they are estimated to be worth $50 mil. Analyzing this company can help you think of ways of recreating an existing product & introducing new customers to an already existing one (Rebranding & Storytelling).

Timestamps:

00:45 Story behind DUDE Wipes

2:47 The 80/20 Rules Applied. Come up with your idea and maximize it.

4:20 Sometimes all you need is 1 product. DUDE Wipes initial product was single (travel-size) flushable wipes.

6:28 Fixing the stigma for startup entrepreneurs that you need to go “all-in.” Sean Riley, worked in construction for a year while building up DUDE Wipes.

10:46 Create a fun reward program. Dude’s Reward program is called the DUDECOIN “The world’s first cryptocurrency you can earn with your butt”

14:48 Attack the markets where your customers are. DUDE Wipes is everywhere from ESPN, Mens Health, Sport Teams, etc… They have ad placements wherever their audience has a strong presence

17:39 Create Hilarious Relatable Ads That Highlights The Product’s Value Proposition: A Winning Meme Strategy.


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 55: DUDE Wipes: How Sitting On The Toilet Originated A $50 Million Dollar Business appeared first on Deep Dive Into Businesses.

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Episode 54: Discover Calm’s Billion Dollar Strategy: 7 Takeaways https://deepdiveintobusinesses.com/podcast/episode-54-discover-calms-billion-dollar-strategy-7-takeaways/?utm_source=rss&utm_medium=rss&utm_campaign=episode-54-discover-calms-billion-dollar-strategy-7-takeaways https://deepdiveintobusinesses.com/podcast/episode-54-discover-calms-billion-dollar-strategy-7-takeaways/#respond Wed, 26 Jan 2022 19:32:38 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1485 In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.

The post Episode 54: Discover Calm’s Billion Dollar Strategy: 7 Takeaways appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)


In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.

Time Stamps:

1:17 The Story behind Calm App

5:36 Create a freemium model. CALM put out free sounds — stories on youtube

7:40 Offer multiple payments options

10:34 Use Hashtags As Your Research Tool Pre-Launch

12:19 How Calm Uses Partnerships & Corporate Discounts To Increase Awareness

15:40 How CALM leveraged timing & relevancy to create an ad that elicited an emotional response (Example: CNN Sponsored Ad)

18:05 Why A Strong Vision Is the Secret Ingredient of a Successful Business


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 54: Discover Calm’s Billion Dollar Strategy: 7 Takeaways appeared first on Deep Dive Into Businesses.

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Episode 53: NFT Ideas For Your eCommerce Business https://deepdiveintobusinesses.com/podcast/episode-53-nft-ideas-for-your-ecommerce-business/?utm_source=rss&utm_medium=rss&utm_campaign=episode-53-nft-ideas-for-your-ecommerce-business https://deepdiveintobusinesses.com/podcast/episode-53-nft-ideas-for-your-ecommerce-business/#respond Wed, 26 Jan 2022 19:23:49 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1483

In episode 53, we discuss everything from crowdfunding to loyalty programs, accessibility, etc.

The post Episode 53: NFT Ideas For Your eCommerce Business appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In episode 53, we discuss everything from crowdfunding to loyalty programs, accessibility, etc. 🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

Time Stamps:

00:37 What is a NFT (Non-Fungible Token)?

2:46 NFTs = Share Of Your Project

12:30 Is NFT really about the art or the perks?

12:57 How Royalties work with NFTs 15:55 How the NFTs become valuable

17:22 Building Your Own NFT Community

17:52 How You Can Use NFTs For A Loyalty Program

20:40 Using NFTs To Give Access To Limited Product Drops

21:49 What is the Metaverse

30:24 Breaking down some of the lingo used in the NFT Market: Utility, Roadmap, Gas Fees


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 53: NFT Ideas For Your eCommerce Business appeared first on Deep Dive Into Businesses.

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Episode 52: Top 6 eCommerce Marketing Tips Executed By Athletic Greens https://deepdiveintobusinesses.com/podcast/episode-52-top-6-ecommerce-marketing-tips-executed-by-athletic-greens/?utm_source=rss&utm_medium=rss&utm_campaign=episode-52-top-6-ecommerce-marketing-tips-executed-by-athletic-greens https://deepdiveintobusinesses.com/podcast/episode-52-top-6-ecommerce-marketing-tips-executed-by-athletic-greens/#respond Wed, 26 Jan 2022 19:02:36 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1481

In Episode 52, we dissect Athletic Greens business & marketing strategy – They are a “green powder” healthy drink that started in 2009 & has prevailed in their industry. We took 6 of their best ecommerce strategies that you can implement to help you mitigate the rise of ad cost & increase your ROI.

The post Episode 52: Top 6 eCommerce Marketing Tips Executed By Athletic Greens appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)


In Episode 52, we dissect Athletic Greens business & marketing strategy – They are a “green powder” healthy drink that started in 2009 & has prevailed in their industry. We took 6 of their best e-commerce strategies that you can implement to help you mitigate the rise of ad cost & increase your ROI.

Timestamps:

00:45 Quick background on Athletic Greens

2:35 Cost of Advertising is Skyrocketing — But Athletic Greens Tactics can help you drive those costs down or increase your ROI

3:40 Leverage the power of Audio Marketing. Athletic Greens sponsor dozens of Podcasters to talk about their product before or during their show.

5:12 Can you offer samples or cheaper alternatives for your customers to try your brand out?

8:10 Create A Touchpoint With The Customer To Help Build The Brand

9:20 Building a community on Discord

13:16 Implement a referral strategy with incentives.

16:55 Use UGC in Paid Campaigns

17:55 Create Partnerships To Sell Your Products

21:00 Strategies on building partnerships with other brands

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 52: Top 6 eCommerce Marketing Tips Executed By Athletic Greens appeared first on Deep Dive Into Businesses.

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Episode 51: Liquid I.V. Marketing Hacks: Tips On Mitigating The Rise Of Ad Cost https://deepdiveintobusinesses.com/podcast/episode-51-liquid-i-v-marketing-hacks-tips-on-mitigating-the-rise-of-ad-cost/?utm_source=rss&utm_medium=rss&utm_campaign=episode-51-liquid-i-v-marketing-hacks-tips-on-mitigating-the-rise-of-ad-cost https://deepdiveintobusinesses.com/podcast/episode-51-liquid-i-v-marketing-hacks-tips-on-mitigating-the-rise-of-ad-cost/#respond Wed, 26 Jan 2022 18:55:02 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1476

In Episode 51, we dissect Liquid I.V.'s business & marketing strategy -- Liquid I.V. is a thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powder. It was founded in 2012 by Brandin Cohen & acquired by Unilever (UK-Based Consumer Goods Company) in 2020. The brand continuously uses growth hacks & strategic lead capturing methods that we can all learn & take away from. Enjoy the episode!

The post Episode 51: Liquid I.V. Marketing Hacks: Tips On Mitigating The Rise Of Ad Cost appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)


In Episode 51, we dissect Liquid I.V.’s business & marketing strategy — Liquid I.V. is a thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powder. It was founded in 2012 by Brandin Cohen & acquired by Unilever (UK-Based Consumer Goods Company) in 2020. The brand continuously uses growth hacks & strategic lead capturing methods that we can all learn & take away from. Enjoy the episode!

Timestamps:

00:50 Background on Liquid I.V.

3:40 Create a Multi-Step Sign Up Form To Collect Data

6:40 Educate Your Customer Base & Introduce The Problem

9:18 Brandon Found Ways To Growth Hack & Build Hype with Liquid I.V.

11:50 Focus On Your Unique Selling Proposition (USP) To Drive Sales

16:00 Buzz Feed Styled Videos as Reels Strategy

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 51: Liquid I.V. Marketing Hacks: Tips On Mitigating The Rise Of Ad Cost appeared first on Deep Dive Into Businesses.

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Episode 49: Scaling An eCommerce Business: IKONICK’s Growth Strategy https://deepdiveintobusinesses.com/podcast/episode-49-scaling-an-ecommerce-business-ikonicks-growth-strategy-2/?utm_source=rss&utm_medium=rss&utm_campaign=episode-49-scaling-an-ecommerce-business-ikonicks-growth-strategy-2 https://deepdiveintobusinesses.com/podcast/episode-49-scaling-an-ecommerce-business-ikonicks-growth-strategy-2/#respond Wed, 26 Jan 2022 18:49:24 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1473

In Episode 49, we dissect Ikonick’s business & marketing strategy – Founded in 2017 by Jeff Cole and Mark Mastrandrea, is an online company that sells canvas prints of artists' images. By landing strong partnerships & leveraging growth tactics on Social Media, they were able to scale their business into well over 8 figures.

The post Episode 49: Scaling An eCommerce Business: IKONICK’s Growth Strategy appeared first on Deep Dive Into Businesses.

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Founded in 2017 by Jeff Cole and Mark Mastrandrea , is an online company that sells canvas prints of artists images. By landing strong partnerships & leveraging growth tactics on Social Media, they were able to scale their business into well over 8 figures.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)


In Episode 49, we dissect Ikonick’s business & marketing strategy – Founded in 2017 by Jeff Cole and Mark Mastrandrea, is an online company that sells canvas prints of artists’ images. By landing strong partnerships & leveraging growth tactics on Social Media, they were able to scale their business into well over 8 figures.

Timestamps:

1:00 Brief Overview On Who Ikonick Is

3:43 Customize Your Email Sign Up Forms – Pop Ups To Increase Lead Capturing 5:15 Explore Apps like Spin-The-Wheel to see if it helps increase your Email Signups – Lead Capturing

6:29 Create A Series That Share Stories About Other Creators Your Brand Works With

7:53 Expand Your Footprint With Licensing Deals

10:49 Customize Web Experience

12:55 Start Thinking NFT’s. How Ikonick Took Some Of Their Art & Made Them Into An NFT

15:12 Building A Community For Your NFT Project

16:53 Show Your Product In Real Life Scenarios

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 49: Scaling An eCommerce Business: IKONICK’s Growth Strategy appeared first on Deep Dive Into Businesses.

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